Cookie Policy

Last Updated: July 4, 2026

1. Introduction

Welcome to Marcos. We are committed to being transparent about the technologies we use on our website. This Cookie Policy is designed to help you understand what cookies are, how we use them, what types of cookies we deploy, and how you can manage your cookie preferences.

This policy applies to all pages and services available through our website new-marcos.rest. It should be read alongside our Privacy Policy and Terms of Service, which provide additional information about how we collect, use, and protect your personal information.

By accessing or using our website, you acknowledge that you have read and understood this Cookie Policy. If you do not agree to the use of cookies as described here, you may adjust your browser settings or refrain from using our website.

2. Contact Information

If you have any questions or concerns about this Cookie Policy or our data practices, please contact us:

3. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners and third-party providers to make websites work more efficiently, improve user experience, and provide reporting information.

Cookies are stored in your browser's designated file directories. Each cookie contains certain information, such as:

  • The name of the cookie
  • The domain that set the cookie
  • The expiration date of the cookie
  • A unique identifier (a string of characters)
  • Any values or data the cookie is designed to store

Cookies set by the website owner (in this case, Marcos) are called first-party cookies. Cookies set by parties other than the website owner are called third-party cookies. Third-party cookies enable third-party features or functionality to be provided on or through the website — such as advertising, interactive content, and analytics.

3.1 How Cookies Work

When you visit new-marcos.rest for the first time, your browser sends a request to our web server. The server responds by delivering the requested web page along with one or more cookies. Your browser stores these cookies locally. On subsequent visits, your browser sends these cookies back to the server, allowing it to recognize you and remember your preferences or actions.

Cookies can be either session cookies or persistent cookies:

  • Session Cookies: These are temporary cookies that exist only during the time you use the website. They are deleted from your device when you close your browser.
  • Persistent Cookies: These remain on your device after you close your browser, until they expire or you delete them. They allow the website to remember you on your next visit.

3.2 Similar Tracking Technologies

In addition to cookies, we may use other similar tracking technologies on our website, including:

  • Web Beacons (Pixel Tags): Small invisible images embedded in web pages or emails that track whether a page has been viewed or an email has been opened.
  • Local Storage: Browser-based storage mechanisms that allow websites to store data locally on your device.
  • JavaScript Tags: Code snippets embedded in web pages that collect data about user behavior and site interactions.

4. Types of Cookies We Use

We use four main categories of cookies on new-marcos.rest, as described below:

4.1 Strictly Necessary / Essential Cookies

Essential cookies are used to:

  • Enable navigation between pages and access to secure areas of the website
  • Remember items in your online order or reservation form during a single browsing session
  • Support security features and detect fraudulent activity
  • Maintain your cookie consent preferences
  • Ensure our website loads correctly and delivers content to you

4.2 Analytics and Performance Cookies

We use analytics cookies to:

  • Understand how visitors interact with our website
  • Measure the effectiveness of our content and menu presentations
  • Identify technical problems and improve site performance
  • Analyze traffic sources and user journeys across our pages

4.3 Functional Cookies

We use functional cookies to:

  • Remember your login details if you have an account with us
  • Store your location preferences to show relevant menu items or restaurant locations
  • Remember any accessibility settings you have chosen
  • Improve your experience by pre-filling forms with information you have previously provided

4.4 Advertising and Targeting Cookies

We and our advertising partners use targeting cookies to:

  • Deliver personalized advertisements about our food, promotions, and special offers
  • Measure the performance of our online advertising campaigns
  • Enable remarketing — showing our ads to you after you have visited our website
  • Build audience profiles to serve relevant content on third-party platforms

5. Specific Cookies Used on This Website

The following table provides detailed information about the specific cookies used on new-marcos.rest:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how a visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how a visitor uses the website. Used to distinguish users on a daily basis. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate — limits the collection of data on high traffic sites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks ad conversions. Advertising 3 months
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Advertising 3 months
cookieconsent_status Marcos (First-Party) Stores the user's cookie consent state for the current domain, ensuring the consent banner does not repeatedly appear. Essential 1 year
PHPSESSID Marcos (First-Party) Preserves user session state across page requests. Essential for website functionality including online ordering and reservations. Essential Session
_marcos_cart Marcos (First-Party) Remembers items added to your cart or order during your browsing session on our food ordering platform. Functional Session
_marcos_prefs Marcos (First-Party) Stores user preferences such as location, dietary settings, and preferred menu view to enhance user experience on return visits. Functional 6 months
_ga_[ID] Google Analytics (GA4) Used to persist session state for Google Analytics 4. Collects anonymized data about visitor interactions including page views, session duration, and events. Analytics 2 years
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads. Advertising 1 year
NID Google Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. Advertising 6 months

Note: The above list may not be exhaustive. Cookie usage may change as we update our website and services. We will update this table when material changes occur.

6. Legal Basis for Using Cookies

As a business operating in the United States, our cookie practices are governed by applicable U.S. federal and state law, including:

  • The Federal Trade Commission (FTC) Act: We comply with FTC guidelines on online privacy and transparency, ensuring that our cookie practices are fair and not deceptive.
  • California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): California residents have specific rights regarding their personal information, including the right to opt out of the sale or sharing of personal data. Advertising and tracking cookies may constitute the "sharing" of personal information under the CPRA. California residents may exercise their rights by contacting us at [email protected].
  • CAN-SPAM Act and Electronic Communications Privacy: To the extent cookies support email marketing, we comply with applicable federal electronic communications laws.

For strictly necessary cookies, we rely on our legitimate interest in operating a functional and secure website. For all other cookie types, we rely on your consent, which you provide by continuing to use our website or by accepting cookies through our consent banner.

7. How to Manage and Control Cookies

You have several options for managing and controlling cookies. Please note that disabling certain cookies may affect the functionality of our website and your overall user experience.

7.1 Browser Settings

Most web browsers allow you to manage your cookie preferences through their settings. You can typically find these settings in the "Privacy," "Security," or "Settings" menu of your browser. Here are links to cookie management instructions for the most popular browsers:

7.2 Opt-Out Tools for Specific Third-Party Cookies

You can opt out of specific third-party tracking cookies using the following tools and links:

Service Opt-Out Method Link
Google Analytics Google Analytics Opt-Out Browser Add-On tools.google.com/dlpage/gaoptout
Google Ads / DoubleClick Google Ads Settings / My Ad Center adssettings.google.com
Facebook / Meta Facebook Ad Preferences facebook.com/adpreferences
Digital Advertising Alliance (DAA) Opt out of interest-based advertising from multiple companies optout.aboutads.info
Network Advertising Initiative (NAI) NAI opt-out tool for member companies optout.networkadvertising.org
Your Online Choices (US) Manage advertising preferences across multiple providers youronlinechoices.com

7.3 Mobile Device Settings

If you access our website via a mobile device, you can manage advertising identifiers and cookie-like tracking through your device settings:

  • iOS (Apple): Go to Settings > Privacy & Security > Tracking to manage app tracking permissions, and Settings > Privacy & Security > Apple Advertising to limit ad tracking.
  • Android (Google): Go to Settings > Privacy > Ads to opt out of personalized advertising or reset your advertising ID.

8. Impact of Disabling Cookies

While you have the right to disable or block cookies, doing so may have the following effects on your experience with our website:

  • Essential Cookies Disabled: Our website may not function properly. You may be unable to place food orders, make reservations, navigate between pages, or access secure sections of the site.
  • Analytics Cookies Disabled: We will not be able to track your visit in our analytics systems. This will not affect your user experience but will limit our ability to understand and improve our website performance.
  • Functional Cookies Disabled: The website will not remember your preferences or previously entered information. You may need to re-enter your details on each visit, and personalization features will be unavailable.
  • Advertising Cookies Disabled: You will still see advertisements online, but they will be less relevant to your interests. You may also see the same ads more frequently as the frequency-capping function will be disabled.

9. Third-Party Cookies and Services

Our website uses services from the following third-party providers, who may set cookies on your device:

  • Google LLC: For analytics (Google Analytics), advertising (Google Ads), and mapping services. Google's privacy policy is available at policies.google.com/privacy.
  • Meta Platforms, Inc. (Facebook): For advertising and social media integration. Meta's privacy policy is available at facebook.com/privacy/policy.

We do not control the cookies set by these third-party providers. You should review their individual privacy and cookie policies for more information about how they use your data.

10. Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no universally accepted standard for responding to DNT signals. At this time, our website does not respond to browser DNT signals. However, we do provide you with the opt-out mechanisms described in Section 7 of this policy.

11. California Privacy Rights

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the right to:

  • Know what personal information is collected, used, shared, or sold
  • Delete personal information collected about them
  • Opt out of the sale or sharing of their personal information
  • Non-discrimination for exercising their privacy rights
  • Correct inaccurate personal information
  • Limit the use of sensitive personal information

Advertising and targeting cookies may result in the "sharing" of personal information as defined under the CPRA. To exercise your rights as a California resident, or to opt out of the sharing of your personal information, please contact us at [email protected].

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable law, our business practices, or for any other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies. Your continued use of new-marcos.rest following any changes constitutes your acceptance of the updated policy.

For material changes, we may also provide additional notice, such as by displaying a prominent notice on our website or sending you an email notification if we have your contact information on file.

13. Contact Us

If you have any questions, concerns, or requests related to this Cookie Policy, or if you wish to exercise any of your privacy rights, please do not hesitate to contact us:

Marcos — Cookie Policy Inquiries

We aim to respond to all cookie-related inquiries within 30 business days of receipt. For California residents submitting requests related to your CCPA/CPRA rights, we will respond within the timeframes required by applicable law.